Tuesday, September 14, 2010

What communities are you involved in?

Caribou, REI, Cabelas, Starbucks, Woofda!, Archivers, Apple Bee's, Life Time Fitness, Twitter, Facebook, Cub Foods, Fleet Farm, Barnes and Noble, GAP, The Limited, Michaels, Buckhill.

The list goes on and on. What is this list? Well, venture on!

We are each involved in a part of a community that we so choose to be involved with. I think it's vital to pick one, just one if you're unsure of how you feel about which one you want to interact with and pick a minimum of two people you want to get to know better. You can interact with those people weekly whether it's through an e-mail or sending them a private message from your online community group, if that's possible.

Here's why I'm bringing this up.

If I'm not engaging, interacting or talking to people daily or doing something to try better myself every day, this feeling of "I'm getting behind" comes over me and it drives me nuts. That's why I have a white board, two actually, in my room, so I can see everyday what is it I can do to be a better individual. How can I drive and inspire...me? No one else has control over that. If they did, I can guarantee I would not appreciate how they'd tell me how to interact or go about living my life.

Everyday, I try and think of something new I can do or I'll think about the way a company is interacting with their customers/audience and how they can do it better. Or maybe a company isn't quite sure how to interact and need help getting there. That's where the white board comes in among another thing I've creating with a business partner of mine. That business project is still under wraps, but I believe I'll be able to make an announcement within the next month regarding what it's all about. I'll also be using RachelRyanPR as a platform and yes, I realize how inactive I've been with that account in comparison to ryanr09. What does my RachelRyanPR twitter handle have to do with anything? Stick with me long enough and you'll see!

One community I so choose to involve myself with: Life Time Fitness. Besides the fact that I work there, I'm in love with my running shoes and my Mizuno's have changed the way I think about exercising. Maybe I've brainwashed myself into thinking these are the best running shoes in the world. Hey!! It works for me because it gives me motivation to get my butt out of bed, or even after a long day of work, if I want to put these shoes on, I get this huge urge to run. They make me feel amazing and unstoppable. I have no explanation for why except that it's a cute tennis shoe, that's extremely light weight, supports my feet and within 30 seconds of trying the shoe on back in January 2010, I was sold.

I've been keeping HORRIBLE track of my 'training' progress on my blog to the point where I just signed up with FriendFit tonight. I also filled out my paper work tonight and I'm running in LTF's Turkey Day 5K. I'm excited about their sponsors:
Clif Bar & Company (I've had some of their stuff & it's pretty good!!)
J.R. Watkins Natural Products
Muscle Milk (this actually looks super delicious)
Sketchers
KS95
TRIA Orthopaedic Center
Nature's Prime Organic Foods, Inc.
Caribou Coffee (they'll be at the Target Center the morning of race -yesssss!!!)
REI.

The cool thing about this Turkey Day 5K? You can also donate money towards great causes like the Life Time Fitness Foundation that's partnered with Heart and Hammers for the last five years where they find ederly and/or disabled homes whose homeowners need help with basic repairs. Also, Second Harvest Heartland will be collecting nonperishables the day of the race I believe.

In a nutshell, being involved in a community of your choice and being active in it weekly or monthly is not a lot to ask. If we don't support each other we all suffer. But what's most important is letting the reason you'll want to support a community find you. Yes, you read that right. Sounds backwards doesn't it?? Allow me to explain myself.

When I put my running shoes on, I feel really, really good. Yes, LTF pays my bills, but something else it's done for me? It's given me a reason to WANT to get out there and run. And after checking out FriendFit, I'm pretty excited to go outdoors and run. That's the reason I've been so pumped about this Turkey Day 5K. It seems so simple to some people...3.1 miles. Whoop tee ding do?!
Well, for me, excuse my cheesiness of using part of LTF's mission statement, but it's a healthy way of life for me. Also, I've found something through a corporation I just happen to work for, that's going to allow me to do good in a community that has found me...unintentionally. I graduated from college in May 2009 and needed a job and this is the path I've intersected with. Also, not to mention I've met amazing individuals (remember the part where I said you should pick two people to interact with??) who keep me laughing along the way; a couple people I can name off the top of my head, both who happen to work for LTF (not the reason I'm choosing them) and they also happen to be on Twitter (that's why I'm choosing them): Bob Stanke and Lindsay May. Oh, they also both happen to be runners.

Running isn't my only community I choose to be involved with. I've become more user-friendly with the library that is one block away from my home and if I want a more "lively" environment to go find some reading material at, I'll just head over to Barnes and Noble. If I'm feeling fashionable and having some extra cash I'd love to spend on something that I know will fit me very well, I'll head over the mall and hit up The Limited. Besides, I really like the one manager who works there; she's extremely friendly and helped me pick out the perfect dress I needed for a wedding. Next time, I'm asking her her name.

So, what communities are you involved in? Please include a link to share. I'd love to know more about them. :)

Case study tips

Had a moment this morning of "I just need more of a explanation of what that is so I can understand it better" and decided to do my own research.

What exactly makes a case study, a case study?

You could be a financial consultant, a blogger, a nurse, doctor, student, scientist, or even a Girl Scout. It doesn't matter what age you are, as long as you can spell and comprehend what it is you want to talk to your selected audience about. You should also be able to answer whatever "basic" questions might come your way. You know what to do if you can't, right??

Here's what I've come up with from my own findings.
Note: At the bottom of this post, you'll find the sources that allowed me come up with my own answers.

Company name
If you're doing this for a client, or work or even just for fun (stranger things have happened), representing (or giving credit where credit is due) is always a good thing! Not to mention it's just respectful.

Who are you "talking" to?
Who is your audience and what do you want them to learn from your findings and what do you want to leave your audience thinking about?

Building your message
What tools are you using to gather your information? Who is part of the process? What time elements are involved? Who is responsible for what tasks? The list goes on and on.

Delivery method
Get to the point and have fun with it in the process. You could be on a cruise ship, you could climb a mountain, you could be at the zoo, you could be in a classroom, you could be in your own home. Make sure you have brochures, a web site, a video link or something tangible people can resort to. Maybe your case study is a two-piece research project! There's always a creative, fun way to spread the word. In fact, CEO and founder Beth LaBreche of LaBreche tweeted about this one and it's the original inspiration behind me writing this blog.

Statistics and recordings
What numbers were you after and did you find what you needed in order to make a supported and educated finding? If not, go back and do more research!

Testimonials
Is there someone you can quote? Is there audio or a visual? Get picky and make it selective process.

Who benefits from your findings?
Just because you have your selected audience doesn't necessarily mean they're all going to dive in and be able to take something away from your findings. But this is an important question to ask.

Follow up, follow up, follow up
It is so important to ask for feedback because there's always room for improvement no matter how good you are or how many times you've done something. Oh, and it's always a good thing to add more names to your rolodex!!

These are just a few things to consider. I'll maybe add more in time.

Have a few things you'd like to add to list? Please comment below! Want to steal an idea of mine? All I ask is that you give me credit!

Here's a couple of other sources I found that helped me out! Ironically (or not), they all have the same title.

Evolving Practice: What makes a good case study?
Computer Weekly.com: Ata: What makes a good case study?
Tattle Tech: What makes a good case study?

Monday, September 13, 2010

The dark side

I'm setting the scene for you:

You walk into a room and the first five people you encounter are people you know really well and have great relationships with for the most part. They have a job they really enjoy, they have a good time and don't take life too seriously, yet are more or less on the conservative side. They have a great spouse, a great taste in fashion, they're healthy, friendly and for the most part, pretty content with life. You overall enjoy their company and like talking to them.

But one big thing about them drives you absolutely nuts. They only the see the negative side first when you talk about something they're not too keen on and jump to conclusions quicker than you can blink from time to time.

How often to do you care to speak to them?
What is it about them that keeps you coming back for more conversations?

Saturday, September 11, 2010

Do you have a "Lanny" employee?

I'm attracted to people who love their job, who feed off of others inspiration and who've bascially found the bus and are in the right seat.

In roughly November 2009, I saw a commercial for a trailer of a new Disney movie called "Prep and Landing". It's a Christmas movie about prepping the house for Santa and ensuring he has a safe landing.

Lanny is a new guy at Prep and Landing who is, without a doubt, on the right bus and sitting in exactly the right seat.

Wayne has been working at Prep and Landing for more than 200 years and Lanny, at first, looks to Wayne as the guy he's been waiting to work with for a long, long time. Unfortunately, Wayne's attitude is all about the title of his job, not the impact he's making and even though Lanny is a pretty naive guy, he's not blind and learns how to quickly take charge.
To understand and see the whole picture I'm painting, you'd have to watch this 30-minute Disney movie special because there's a huge chunk of the story that is missing in these YouTube clips I'm sharing with you.
To get a pretty good glimpse of what it is I'm talking about (as in, the whole picture I’m trying to paint), check out this behind the scenes clip of the makers at Disney who are the creators of Prep and Landing; their ideas, what they wanted to create & the new 'spin' they wanted in a new Christmas movie special.

The point I wanted to get across is that in this 7-minute clip, you can easily see the difference between work ethics and who gives a damn about their job and how it impacts/affects those around them...for even years to come.






What first attracted me to this movie? Well, it's "so tinsel!!!" And there's plenty more where that came from!!

At the end of the day, when I’m not breaking down messages and thinking about how I see something portrayed, I really do enjoy Prep and Landing. It’s a fantastic movie that I laugh so hard along with –it’s actually kind of ridiculous…then again in my defense I’m just easily entertained – but it reminds me that when someone loves their job you can just see it in their work. Attitude is only part of the job description, no matter what yours is.

Show people what you can do and if you truly love it, you’ll intrigue them in ways you never thought possible.

Do you have a “Lanny” at your company or working within your business? If your answer is no, that is one spooky bus and I don’t want to know what you’ve been sweeping under the rug. To understand what I mean by that, click on the first link in this blog, which is the book review I did on Jim Collins’ “Good To Great”.

Tuesday, September 7, 2010

Free publicity exists, it's just rarely heard

People say that there's no such thing as free publicity. I think that's completely inaccurate.

Where can you find it? Well, that's just it. It's out there but the reason it's hard to find is because the person who is supposedly driving the car in fact isn't driving the car at all. The other person is...that is the person being interviewed.

And that's the reason the person supposedly driving the car is not getting any ROI from what they're doing among the other things I've listed:
They don't have a purpose.
They don't have a focused audience.
They haven't done any research, instead they just ask questions.
They don't prep their interviewee for their questions.
They don't contact them ahead of time to ask if they have anything big they want mentioned.
They don't follow-up.

That's why they call it free publicity because it never really goes anywhere for either party.

Well, it's obvious whose in control here and that's not how interviews work. Whose holding the microphone again??

Free publicity exists, but because of poor preperation, the interviewers voice is rarely ever heard and the ROI simply gets washed away and it's completely possible that both parties voices will never see the light of day.

Wow. What a sad ending.

Saturday, September 4, 2010

"Good To Great" by Jim Collins

Everyone wants to have a meaningful job to have a purposeful meaning in the work force. When you find out what it is you want to do –which is half the battle in my opinion – how do you settle for doing anything less than doing just that and not making it great? You shouldn’t. Unfortunately, many people do.

When you decide to join a team, you’re deciding to work for someone who has a dream of making their company nothing short than the best it can be so if you’re a manager and someone is bringing down the team, be ruthless so they can get on with their life and you can continue bringing the right people on the team.

Jim Collins has opened my eyes and now I’m starting to ask questions of my own, but I will leave those out. Here’s what I took away from this book:

- The “bus” concept; get the right people on the bus and be rigorous. Don’t settle until you find the best candidate for the position. Once you’ve found the right people, make sure the seat you put them in is where they’ll be most effective. Oh and move them around as needed!

- The idea of creating a climate where the truth is heard and not swept under a rug. In other words:
1) You don’t always have to have an agenda ready for a business meeting. I said that’s an important factor after reading Peter Shankman’s “Can You Do That?!” book, but sometimes, having an agenda will get you no where in a meeting so get creative! In other words, I don’t take back what I mentioned in the book review I did for his book, but I don’t want to leave out the fact that I’m “on the fence” regarding agendas. Don’t be afraid to break out the white board people!! :)
2) If your employees are having a heated and healthy argument to the point where their veins are buldging out of their neck, let ‘em go at it. When you put passionate people together, beautiful things collide in the most unexpected ways!
3) When you have the right people on the bus, listen to them. Period. You did hire them for a reason!
4) Just because you’re the CEO or president or vice president doesn’t mean you’re all powerful and mighty. Maybe the way you’re running one thing in the company verses another is just not working. Allow your employees to “red flag” you because either they don’t understand what you’re saying or they understand what you’re saying, but you could possibly be putting a good idea on hold for a great idea your employee has!

- The Hedgehog Concept: I’m stealing these right outta the book.
1) What can you be the best in the world at (and equally important, what you cannot be the best in the world at)?
2) What drives your economic engine?
3) What are you deeply passionate about?

- “To Do” lists are just as important as “Stop Doing” lists.

- Technology can accelerate a transformation, but technology cannot cause a transformation.

- And I’ve saved the “best” for last:
Level 5 Leaders:
“They are fanatically driven, infected with an incurable need to produce results. They will sell the mills or fire their brother, if that’s what it takes to make the company great.” You can find that quote on page 30 of the book.

And for the road, a couple of quotes that stood out to me within the 210 pages.

Page 50:
“The right people will do the right things and deliver the best results they’re capable of, regardless of the incentive system.”

Page 62:
“No matter what we achieve, if we don’t spend the vast majority of our time with people we love and respect, we cannot possibly have a great life.”

I've learned quite a bit from Collins and I plan on reading "Built To Last" in time.

Friday, September 3, 2010

Can We Do That?! by Peter Shankman

The first phrase that comes to mind for me while reading “Can We Do That?!” by Peter Shankman for the second time (and half-way through it) is: believe in yourself or we’re all doomed. I can only help but wonder what businesses wouldn’t be around today if someone pulled their own plug.

Moving on.

A couple of things (or many things) I’ve learned from Shankman the second time around.

- Just because you know someone in your industry because of how well-known they are and you are inspired by their energy does not mean everyone around you will know who they are.
--> In other words, spoon-feeding the information to someone from the ground up will make them feel less lost, more likely to listen to you and in the end, when you’ve done your research, you look like the genius. Therefore, be brilliant and become a “genius”. It’s a simple logic a lot of people forget to think about.

- Doing something really cool and you want to drop a reporter you’ve never contacted before an e-mail? Explain who YOU are first because YOU are the person their going to be contacting if they have any questions…not your client.
--> Also, if it’s the first time you’re contacting them, make sure you’ve done some research and know who they are and why you’re pitching them. It would drive me bonkers (no really, it would), if someone contacted me and they pitched me effectively, but I had no idea how they know who I am. I personally think it’s very important that that extra little connection is there because as they say, a little bit goes a long way.

- When it comes to numbers: no matter what a number represents, do NOT let it control you; age, stock, cash-flow, etc.
-->If you’re super inspired, psyched, pumped, amped up about what you’re doing and you’re good at it, let the numbers fall as they will, but don’t forget that there is always (or so I would hope) a goal you want to attain and conquer.

“One of the things I like most about being in PR is that there’s always something to outdo.” – Peter Shankman

That quote…is why I chose (without evening knowing it at the time) to go into PR. It’s exactly what I need. Because I cannot seem to quit thinking and challenging myself –small or big. I’ve said it before and I’ll say it again: sometimes the challenge is a personal goal I set for myself that no one else needs to know about.

Shankman refers to another big idea to consider: someone called a “Stopper” and being prepared to “ROAR” (Responsibility, Opportunities, Awareness, Results) at them with the right answers to ANY (and I mean ANY) questions they might have. If you haven’t caught on yet, this means you have done your research and put everything on the table that could possible go wrong in the case that someone could sue you and/or the company you work for. There are no gray areas with Stoppers. They will say no faster than you can blink if you don’t have all the answers they want.

For me, “ROAR” is much like what I learned in the classroom: “SWOT” an acronym for Strengths, Weakness, Opportunity, Threats.

The term “under-promise and over-deliver” comes to mind as it goes well with either acronym. If you don’t see this phrase everyday, I’d advise you post it somewhere. Why? It’s a simple way of reminding you that YOU are essential to the project. Educate yourself, communicate with your team members, set meeting times for business purposes to keep everyone on track, have an agenda and bring to life whatever is it you believe in.

There’s a line that pops out and SCREAMS at me in Shankman’s book when it comes to PR, Marketing and telling people about your business and what it means to them or why they should even consider spending their precious time realizing what it is you do: “The problem is, with constant noise comes very little signal” and with that said, the first virtual tool that comes to mind is Twitter and followed very closely behind that? Facebook.
Shankman is referring to people attempting to stand out from the crowd and advertise their business in some matter. There are much better ways to do reach for your future customers so get dirty and creative and make it fun!! People forget that just because you're an adult doesn't mean the "fun-o-meter" has dissapeared. You will thank yourself for doing so.

A couple more tips I couldn’t agree with anymore than I already do?
- Always take the meeting.
- If you run into a problem, find a way to turn it into an advantage for you and your client.
- Don’t spend time blaming; work the problem out and find a solution.

Shankman is a smart guy. Wait, that’s an understatement. He doesn’t waste anybody’s time; he’s good at what he does and I’ve resorted to his book twice now because I know that Shankman not only means business, but he’s been around the globe a few times and people trust him. Oh and the guy and doesn’t take life too seriously…I mean, he’s only skydived a couple hundred (or a few hundred) times. I stopped keeping track.

Thanks Peter Shankman for keeping my wheels turning.

I’m sure I’ll pick up your book again and read it for the third time, in time. That would set a record for me.

Thursday, September 2, 2010

The next mile-stone and what I see in my future

You can't buy success. You can't buy experience. You can't buy amazing friends. You can't buy a journey. You can't buy happiness or joy or even...love.

Every single one of these precious mile-stones comes when the timing is right and when it's meant to be, it sticks around...forever. Yes, each of these mile-stones can dissapear for a while, but the best things that are made to make you who are will be there, always.

I have 28 days until my birthday rolls around. I've been really silent this week with my blog. Yes, I've been this silent before but that's because I wasn't thinking about my blog or anything but personal content to write about but that's not what my blog is here for; personal testimonies that only affect me. My blog is here for me to continue growing, learning and connecting...with you. Essentially, this time, I've been silent for a different reason: I have not stopped thinking about ideas I want to bring to the table, topics or experiences I want to tell you about through my blog or where I see myself going next and experiencing.

I picked up a book yesterday that is going to change the way I've been thinking the last 6 months. And 6 months ago, my way of thinking changed into my current (soon to be "old") pattern. Or maybe it won't "change". My thought process has been more productive in the last 6 months than it has in my entire life. I'm going to call it the next journey that will be filled with amazing friends, happiness, joy and love.

If you've heard of Jim Collins, then you've heard of his book Good To Great. I'm on page 40 and after work tonight, I will continue reading this book. I'm not going to give you a sneak peak of what I've been learning and how engaged I've become because it's THAT good.

This is step two in my journey: finishing Good To Great. I might as well get a 28-day head start, right??

What was step one? So far, it's been a six-part series I've been calling "Hire Rachel Ryan Campaign" (#HRR <-- on Twitter):
1) Five things you might not know about Rachel Ryan
2) Why do I write about what I write about
3) What my capabilities are in the work force
4) My interests outside of mass communicating
5) Twitter and Facebook: building relationships, utilizing without abusing old-fashioned invitations
6) Societies expectations

There's more where all of that came from and I'm not even close to done.

Folks, I'm just getting started and I hope you'll stick around for what's to come. Once again, I'm leaving you in suspense...just the way I like it. ;-)

Sunday, August 29, 2010

Sunday "blues"

This is a night where I normally have a topic ready to go for a video blog, get my camera set up, do my own make up, wardrobe and hair and then it's lights camera ... action!

Unfortunately, tonight I'm dissapointed because I simply do not have the energy to do a video blog and I think my sleep is more important tonight. I was out in the sun nearly all day from 10 a.m. until 6 p.m. lifeguarding and then I had an in-service tonight at work.
I absolutely LOVE doing these video blogs and though I'm in the beginning stages, I just decided to write a blog and be honest about my mental state of mind tonight.

Tomorrow, my schedule is just as crazy, but I'll be teaching swim lessons so I won't be as exhausted. I'm going to do my best to pull something together tomorrow and hopefully YouTube won't be too slow for an upload. It'd be fantastic if I could get the video blog done in the morning BEFORE my lessons!! Sooooo that means, if I go to bed now, I'll be up by probably 6 or so? I don't plan on crashing for a full 12 hours as I don't think I'm quite at that level of exhaustion. I can handle 6 a.m. though!! Whose gonna call me or text me to send me a reminder though?!?! Kidding!!

I have a couple of fun things up my sleeve regarding my "Hire Rachel Ryan Campaign" (#HRR <-- on Twitter) and I'm so ready for this week to begin. My 9-hour work day is over and my night is just "beginning" through getting some much needed rest so I can be amped up for the remainder of this week! This is my blog and although consistency is important, my lack of "alertness" tonight is going to win and I'm sorry if you were looking forward to watching another video blog. I'm just as "blue" as you are! ;)

I hope that you (yeah you!) had a fantastic weekend! Enjoy Monday and do something awesome for someone tomorrow; give a compliment, buy the person standing right behind you coffee (without telling them), smile at someone if you think their having a bad day or something else that is simple and doesn't cost you more than $5. Little things make a big difference. Remember that! :)

Thank you for being *says next word in a high pitched/muted voice* FABULOUS!!

Friday, August 27, 2010

#HRRC: Societies expectations

Originally, I wanted to talk about how I manage my time, but then I realized I really wanted to talk about how society had painted a particular "run of the mill life" picture for me and I realized that I over time, I had to find out what it really meant for me and how I'm managing my own life.

Two biggest things I've learned:
1) 'Titles', also known as status's don't define who we are in the work force; it gives us an advantage to do what something we're good at, without having to 'prove' anything.
2) Every situation is an opportunity; you write your own story while remembering that you can't always control what cards you're dealt, but you sure can choose how you play those cards.

Tuesday, August 24, 2010

#HRRC: Twitter and Facebook: building relationships, utilizing without abusing and old-fashioned invitations

I have a pickle with my generation (maybe even a couple of others) and how we communicate with each other. This video blog is inspired by recent and past events that I've personally been affected by through the use of Twitter and Facebook. I'm not saying that I'm necessarily right or that I have all of the answers, but I am asking you for your opinion, your thoughts and what you think.

Think before you post an update, tweet a tweet, invite someone to an event or recognize a famous person for something they said.

Is it possible we're abusing our own self-worth or looking for the easy way out/in to do something or just slightly recognize and then leave before even saying hi?

Are you being real and actually acting on progressive and purposeful intensions? Do you know who you're even contacting? Do they even realize they're being contacted??

Sunday, August 22, 2010

#HRRC: My interests outside of mass communicating

I'm not always strictly business and nobody out there is.

I, for some random reason, decided I wanted to tell you about my other interests are when I'm not "mass communicating" or thinking about it.

Part 4:


To rewind for "Hire Rachel Ryan" (#HRRC <-- via Twitter) check out the following links: Part 1: Five things you might not know about Rachel Ryan Video
Blog

Part 2: Why do I write about what I write about
Video
Blog

Part 3: What my capabilities are in the work force
Video
Blog

Feedback is more than welcome! :)

Saturday, August 21, 2010

Wired, intellectual conversations

My brain is wired a good chunk of the time I'm awake and sometimes I have issues getting to bed at a decent time. Why?

I do not drink coffee.

I do not drink pop...because I cut it out of my "diet".

I have had the most intellectual conversations with someone I met this year and every time we meet, I'm more intrigued. It's like an amazing drug that I cannot wait to consume and I'm anything but "powerless" when we go our separate ways. I always look forward to when we'll meet again.

Here's the deal:
You get a new chance everyday to make something happen, so take every opportunity that feels right, take it into your possession -in whatever form that might be, use it to your advantage, ask questions or become the questionaire and deliver results (measureable or not) that in "x" amount of years down the road will allow you to tell a story that will captivate those around you.

Rules:
- Don't wait for the sun to rise but don't wait for the sun to set.
- Don't wait for leaders; do it alone...in other words, 'build it and they will come'.
- Don't pull teeth where another persons brain gets your wave frequency.
- Don't limit yourself because, well, just don't.

Oh and biggest thing to remember: be yourself because everyone else is already taken and you are the only person who knows you best. You cannot control the cards you are given, but you can definitely control how you play them.

Friday, August 20, 2010

#HRRC: What my capabilities are in the work force

There is more to me than social media, Switchfoot, Jeep Wranglers, Twitter, blogging, my Mizuno's, Facebook and Diet Coke. But these are all things that make up a big part of who I am, some more than others.

In my third video, I talk about what my career goals are. What is it I want to be doing? Please understand this is just the icing on the cake and these are just a few "visions" I have for myself. There are so many opportunitites out there and I don't want you to think that what I mention is all I'm after.

I'm continually growing and learning and I don't want to limit myself by any means. As I've stated before, this is an opportunity for you to get to know the person behind the writing and realize that I am a person; not a spammar, not a "wannabe" image of anyone else, not an "expert" of this or that because we all learn from each other daily however, I know what I'm good at. Oh, and I'm not someone whose just twiddling their fingers waiting for you to come to me.

I've thought about whether or not I want to continue making these videos in the same spot or if I want to change things up. I'm looking at blue and green screen backdrops because these videos are something I really enjoy making.

Without further ado, here's my video for part 3. Feel free to comment or contact me here on my blog.

To rewind for "Hire Rachel Ryan" (#HRRC <-- via Twitter): Here's the links to part 1: Video
Blog

Here's the links to part 2:
Video
Blog

Thursday, August 19, 2010

Captain Jack's in Prior Lake

Today is my Mom's birthday. We definitely have our differences, but regardless, I still love her and there are times where I wouldn't know what I would do without her. She's a person I confide in, but also the person who has shown me what hard work, persistance, tough love and where ideal judgement can bring a person.

Well, the other day, my StepDad called me and asked me if we should go to Rudy's Red Eye in Lakeville to celebrate her birthday. Not gonna lie. I rolled my eyes and simply stated "no" and that we needed to do something different and fun. Get outta dodge...even if it only meant going to a different city.

My sister recommended a restaurant right off Prior Lake called Captain Jack's. This place was FUN!!

They had a bar on the patio (lower level) right next to the water. And at the bar there are swings. Ohhh dear. Put a few drinks in someone on one of those swings and it could easily make a scene!!

For dinner, I had their Chicken Enchiladas. Very, very delicious.

I'm keeping my post short tonight, but wanted to give these guys a shout out. Their food is delicious (they serve breakfast from 10am-1pm), the view of the lake is spectacular, the swinging bar "stools" rocked and the company of wildlife (3 ducks were on patio) added a nice touch. I fed one of them a crouton. :)

I would highly recommend if you're looking to kinda get out of the city, but still want awesome food and friendly service to check out Captain Jack's.

Let me know what you think of it!

Wednesday, August 18, 2010

Miracles happen everyday

Less than 5 minutes before this very moment of deciding what I wanted to write about tonight, I actually didn't think I would be writing a blog tonight. My goal is to write a blog every day this week. Why? Because it's a challenge for me and I've been putting myself up to these quite a bit recently.

Tonight, I was supposed to do another video blog and post it on YouTube and write a short blog about it since I did one on Sunday and another on Tuesday. I suppose I could wait until Thursday night since I will be far more energized and more awake. It just wouldn't make sense for me to force something and tire myself out yet again and get sick...again. Not worth it. My health comes first.

Speaking of health (and the main reason of why I decided to write a blog at the last minute), today, I learned about an incident one of my co-workers was in at the Leadville 100, a Life Time Fitness biking event that I believe takes place every year in Colorado in the small town of Leadville. I consider this guy to be a friend of mine to the point where if I saw him outside of work, I wouldn't have any problems approaching him and starting a conversation. He's the person I directed my parents to talk to about opening their membership with Life Time Fitness as well! Why? I knew he would give them the best service and not try to sell them a bunch of other stuff they're really not interested in; he's so far guided them in the right direction and both of my parents are doing very well with their goals thus far.
When I learned that he nearly lost his life on Saturday and how his life was saved by two men, I immediately thought about how every time I see him, I make a point to wave my hand or smile or stop into his office if he doesn't look busy and say hi. It also made me think about my life (all over again) and where I'm at in my career, relationships and how I've been communicating; specifically who've I've been communicating with.

From what I've heard, he's making a good recovery thus far, but I haven't really been able to stop thinking about him or his family. I've known all along he's married, but had no idea if he had kids. Today, I discovered he has two little girls; one is 11 the other is 13. He's currently in Colorado at a hospital and I really wish he was here in the Twin Cities so I could go visit him.

My heart is heavy, but I believe that he will pull through this. He is an avid biker, has a big heart, doesn't take life too seriously, but works hard to achieve the goals he sets for himself and I miss his smiling face.

To my family and friends: I love you all so much and I don't tell you that enough, but I do my best to find the right way to tell you. Sometimes, I'm just not quite sure how to say it, but I should say it way more, regardless. At the end of the day, no matter how we communicate, I am grateful for all of your support and listening to me, even when I might not make complete sense.

To my friend tonight whose about 1,200 miles away from home tonight, you are missed and I can't wait to be able to see your smiling face. Take care and know I'm thinking of you in these difficult times.

Tuesday, August 17, 2010

The Test; what a lot of people seem to "fail" at

Note: This is a two-part series. You can read part one here.

You have the ability and option to stand out. Right now, the economy is still not good. This is actually a “test” for people and I thought about it tonight at work. Some don’t realize how big the “test” really is.

What are you passionate about? What are your goals? What drives you? What wakes you up in the morning? What keeps you up at night from being able to contently close your eyes? What feeds your soul? What attracts other people to you?

Pause.

Re-read that last question. Well, go on! :)

Unfortunately, I’m writing this from a creative perspective. Huh. That might not be such a good thing for you though. Or it is? Did you take art class or band or theater or architecture 101? No? That doesn’t mean you’re not creative by any means. Everyone is creative, you just have your own ideas of what is creativity. There is no law telling you what the definition of being creative is. Ever thought about that?

If you want the job bad enough, show it. Prove it. Live it. Become the job. But don’t get cocky and don’t just stand there and try looking good regardless to whether or not you have natural beauty. Have a brain? Use it. It’s actually sexy and appealing.

Take life by the reigns, put your own words into actions and a terrible thing happens: no one else to blame. It's your life. As Switchfoot would say, become who you are. It happens once in a life time.

Monday, August 16, 2010

#HRRC: Why do I write about what I write about

This is my blog and I write about various topics. But, I gurantee one of the top 10 questions anyone is asked as a blogger is what they write about.

I don't think I've written about this yet, so I decided to make a video on it instead to add to my #HRRC!



A couple of things:
First off, the blog post that I reference with Switchfoot, you can find that here.

Second, as far as running in my Mizuno's, I haven't worn them in about 4 weeks. Why? I was sick for a while and had to take care of my body before getting back into any form of training. What I am I training for? I'd like to run an event with Life Time Fitness, or any 5K or 7K. I should find an online program that works best for me so I can track my progress and have real stats to base my progress off of. I don't know if I want and/or need everyone seeing my stats though, so that's something I should consider.
My first 5K, I ran? I kept the blog short and sweet and even have my stats 'logged' there on there, so if you're interested, click here to read that.
The other blog I wrote? Yes, unfortunately (for me), I only have two posts written about this. Yikes!! You can find that here and though it's a bit longer, you could say it's because I ran into some of my own "technical" difficulties! ;)

I really hope you're liking these videos.

Do me a favor and pick my brain!! I'm know I'm just in the beginning stages of this, so maybe you're not sure what to ask, but this is a pretty fun for me so I'm going to keep doing it.

Need to rewind? Here you go:
Part 1: Five things you might not know about Rachel Ryan
Blog
Video

Sunday, August 15, 2010

Not just a lifeguard

Note: This is a two-part series. You can read part two here.

I wear a whistle, swimsuit and wind-breaker pants and jacket to work. My hair is usually pulled back in a bun and I cannot stand it when my legs aren't shaved. I rarely wear makeup, even outside of the "office" and I deal with people of all shapes and sizes everyday.

I went through 32 hours of training to earn my lifeguard, first aid and CPR/AED certification. I battled for 3 weeks to get my current job. The process took extra long because of a change in department heads.

Less than 1 month into my job, I became a swim instructor and went through even more training. I now teach about 70 kids, weekly. I know I'm good at it because parents keep requesting for me to be their childs instructor and I'm complimented quite often.

I was promoted to a supervisor position within 4 months and when I supervise, I'm managing a team of 6-7 lifeguards, plus taking initative on deck with members.

I'm also required to attend monthly in-services which typically last 2 hours on Sunday evening where we have about 3 real-life scenarios we act out that could happen at our pool. The water is sometimes cold, but I have to get in because it's my job, it pays my bills and I find ways to make it fun! How? I volunteer myself as much as possible at in-services to be the victim, first or second rescuer. Why?
It makes me feel:
A) Valuable
B) It's a great refresher and I'm a hands-on person

I'm fortunate to be working with kick-a** team members. My boss works her tail off and she trusts us to do our job the right way. She's not what I would call an "eagle eye" and I plan on keeping in touch with her, even after I depart from my position.

What has this job taught me?
- You have the ability to develope others perceptions of your job by how you talk about it. I don't care what position you have with any company...being positive is attractive and sexy! You never know whose listening!
- People come to the business I work at for multiple reasons and I choose to accept that I have the ability to "make or hinder" their day.
- People will walk all over you if you don't set the record straight.
- Take yourself seriously, but make sure you can have fun, too, and give yourself credit where you can; no one is perfect but there's always room for improvement.

I can't find the article from Fortune magazine that inspired these thoughts of mine on their web site. But another blog post of mine coming up is actually the whole influence behind this post. Also, a new project I've put myself up for is also making me think in a different light. Maybe you've seen it? If not, check it out!

We've put ourselves in a tough, tough market because of how we've chosen to live. You can't blame just the government for putting us in the shoes we're in today. Hey...if the shoes fits...

Also, if you don't take control of your life, don't complain when someone else does. Need some fresh air but swear you don't have time for a 15 minute break? I disagree, unless you're working on a deadline and the project is due in an hour (in that case, why are you reading this?) and you're in hot water if you don't get it done. Someday, I might be living this scenario. Scary.

A quote from this article in Fortune (August 16, 2010 in the Special Adertising Section) that I pulled:
"...human resource managers report that workers want to feel that their employers truly understand them. For Scripps Health, that means designing a workplace built around the different life stages of its employees. 'If you focus on the things that really matter to people, rather than what HR might think matters, you'll get good results,' says [Vic] Buzachero."
Note: *Buzachero, corporate senior vice president for innovation, human resources, and performance management at Scripps Health, a not-for-profit health care delivery network based in San Diego.

*Also a direct quote from article in Fortune

Saturday, August 14, 2010

#HRRC: Five things you might not know about Rachel Ryan

I did a video blog yesterday and even though it took forever to upload, I FINALLY have something for you to see of me...in person. Most important part: I want to know your thoughts.

Do you like it? Hate it? Want to see more videos like this? Should the next one be longer? Shorter? What are questions do you have for me? Pick my brain. Please!! :)

The twitter hashtag to follow for these is #HRRC, which stands for "Hire Rachel Ryan Campaign".


This is essentially a "part one" of why any company out there should hire me. This is me telling you what is it I can bring to table. It's simple, but it's real and I'm just being me.


I have a couple of other ideas in the works, but those are still in the process of being ironed out. Thanks so much and feedback is strongly encouraged!



P.S. The musical group I'm referring to (I stumbled over my own tongue a little bit here) is Switchfoot. :)

Friday, August 13, 2010

Traditional media sources: A message to graduates, a new style and why I don't buy into particular pieces of technology

I said I was going to hang up both my white boards in my room today.
I did that. Oh and there's also already 'writing' on both walls. I'm happy. Very, very happy. It's kinda pathetic but hey! Whatever makes my life easier and gets me organized. ;)

I also said, I was going to buy a new filing system.
I bought my new filing system from Target and I headed to Office Max for my Pendaflex Read-Tab filing folders. I'm really actually thrilled about these folders, hence the link. Purchased a box of 20 for about $15 the tabs are super easy to 'snap' into place.

The following are all articles from the Star Tribune. Like I said, I wanted to dig back into traditional media and know what's going on the communities that are near where I live.

First off, this has nothing to do with a "surrounding community", but this is something that is inspirational to me, so I'm rolling with it. The other day, I was talking about passion in my blog and I mentioned President Obama. I guess he's given two different speeches to the class of 2010. In the article I read, he states how "responsbility for your success rests squarely on your shoulders" and "there is nothing you can't accomplish." If you don't take responsibility for your own success or you don't dare to dream big, you're taking a back seat in your own life.

Taj Salon is a Salon and Spa that was founded in 2007 --they're based out of Minneapolis and they have one in Brooklyn Park. The owners are Jeanne Strandin, Andria Strandin and Tasia Ashton. The first letter in each of their names spells the name of the salon. Why am I including them in this blog? I need a new hair cut, but I'm afraid to do layers, go short or do anything fun my hair. Why? For one, naturally curly hair and layers isn't fun to deal with from what I can recall. Two, the last time I went short was 8th grade and when I grew my hair out again, it was my freshman year of college. Only took 3 to 4 years to get it long again.
They also currently offer discounts on their website for Holiday Inn and Aloft and all U of M students receive a discount on any full-priced retail.

Smartphones: the last thing I'm touching on today. Again, has nothing to do with my community, but it has everything to do with my "virtual" community, so I'm tossing it in the mix!
I used to have a Sprint contract, but that was after I had a cell phone with Verizon. My first cell phone with Verizon, I could play snake, had caller-id and...I was livin' the college life!! Are you asking me if had a text message plan back in 2003? No, I did not. Were they available? Text messaging was just becoming hot. Or at least from what I can recall.
I don't see myself leaving Verizon for Sprint again until I get a real job --I'm also on a family plan. And if when I get a real job, I don't know that I will switch.

Why should I have to pay more than $50 for a cell phone plan with a data package? To me, it seems ridiculous. Some people pay $100 a month for their plan. Well, it's their money, not mine. I just simply right now cannot afford to shell out $100 a month for all the technology that is out there. I get along just fine checking in on Twitter and Facebook every so often with my lovely Dell laptop.

I don't check in on foursquare, I rarely update my status of Facebook for very particular reasons and if I'm on Twitter, that's because I feel like interacting. Man, I sound horrible right now, almost like I have an attitude problem.
No, actually I don't. I'd much rather interact with people in real life, unless I can somehow impact people's lives with a purpose while interacting with them. A conversation here and a conversation there (virtually) is nice, but it loses its touch after a while.

All right. That's really all I have. My plan is to dump the pile of newspapers I have saved up since June. It's really not that big, I assure you, but I'm sad now because I can't use the filing system just yet that I bought. It will serve it's purpose eventually.

Getting back on track

I called my StepDad today and asked him for a favor.

I have a white board that is sitting in my room I purchased from Target and I need it hung, as soon as possible. By tonight, it will be hung and I will be writing my goals down (they need a time line as of right now) on it for not only myself to see, but when my parents walk in my room, they can see what I'm thinking.

My goal is to move out from under my parents roof within the next six months to a year. I think that is a perfectly acceptable time line, even if another year under their roof seems like a life time. They agree to let me live here, as long as I'm job searching, working and being smart about my decision making.

What will I be doing? Here's along the lines of what I want to do for myself. And everything here is perfectly do-able to start doing today.

1. Dig back into traditional media
There is nothing more "thrilling" for me than being able to pick up a newspaper and read about what is going on in the Twin Cities.
I also believe it's important to know what is going on in your community. I tend to be a bit of a newspaper clipper and I've decided that in order to stay as organized as possible, I will buying another filing system. This is small side project of mine that I began back in January 2010, but never formally announced it since there was no reason to. I'm going to give it another shot and see what happens. I'm still deciding how far back in time I want to go or if I'm just going to start over. You'll possibly see the progression in time. If not, that means it wasn't something that worked out for me. Confused? That gives you an excuse to reach out to me and grab a friendly cup of coffee!! ;)

2. Continue blogging
I would idealy like to post 2-3 blogs per week. Three might be a bit much for me (the topic has to pique my interest), but once Labor Day rolls around, I think my schedule might shift a little bit. I have to think about it this way though: Thomas Edison, Albert Einstein and Pablo Picasso had 24 hours in a day to get done what they wanted to do. They probably felt the same way I'm currently feeling at this times: a little pressed for time. So, you make it work!! What do I want to talk about? Like I just said: anything that piques my interest. It is my blog!

3. Twitter and Facebook
Twitter: I have two handles. I'm back to using my ryanr09 account more because I'm using my RachelRyanPR handle for something more specific. If you've checked it out recently, I've come to 'dead stop' at tweet No. 800. There's one person that knows what's going on with that and at this point, that's the only person who needs to know.
I have a lot of people I'm following under my ryanr09 account and right now, for me, it's just a lot of noise and I'm not feeling it right now. Yes, I did a 'spring cleaning' but I'm realizing I didn't do a very good job at it. Whoops. I'm not being paid to be on it, so I'm not paying attention to who is saying what for the most part.

Facebook. Ooooooh Facebook, how would people be able to stalk me if they weren't connected to me there? I barely post anything anymore though and as for status updates? If you're friends with me in real life, I've decided you'll reach out to me if you want to know about what I'm doing. I'm not posting it for the 'world' to see on a minute by minute or hour by hour basis. Not even random spur of the moment. My last few updates were Switchfoot lyrics and the lyrics I chose pertained to what was happening in my life. I'll still check it, but it's a big time waster.

Bottom line: drop me an e-mail or shoot me a text (or pick up the phone) if you'd like to say hi. Don't be a stranger! I promise I don't bite! :D

4. My camera
She's a beauty. I need to invest in a tripod stand. I also need to find a program for my Dell laptop so I can make movies with my Sony W370; yes I plan on uploading some of the material to YouTube. I have 14.1 mega pixels on this baby!!! Oh yeah!!! But seriously. I need to figure out how to get my camera to work with my computer so I can make movies. It can't be that hard. My biggest problem?? My heart belongs with a Mac and I should have thought twice before buying this computer when I did in March 2006. The only reason I bought this computer? Well, I'll tell you right now, it was a lazy decision on my part.

5. Getting back on track
I know what I want. I have it really, really easy right now even if it doesn't seem like it. I need to stay organized, stay focused and start treating myself instead of depriving myself. My job search is going well and by well, I mean I'm at least getting rejection e-mails from companies, therefore, I'm not having to reach out times two. I'm reading interview articles for tips, I'm learning how to stay positive even when it seems like everything is falling apart --mostly people do it to themselves by not staying on track and I'm learning (the hard way) how to take care of myself. Right now, the biggest thing for me is my health. That comes before anything else. Without it, I'm in big, big trouble, especially if I end up in the hospital.

For now, that's it. I'm ready to get this white board up on my wall and keep my stuff organized. I should probably jet off to Target.

Any comments or opinions are welcome!! I hope you're having a fabulous Friday!!

Wednesday, August 11, 2010

The secret of life

"The secret of life is to try not to hurry, but don't wait...don't wait."

I need security, but I want to continue to be challenged. I want to continue to push myself to new limits. I want to define my surroundings more by who decides to knock on my door so to speak.

I'd like to think I know whose going to be there in the end when all is said and done.

"The secret of life is there ain't no secret. And you don't get your money back."

My life is going in the right direction, whereas a couple of weeks ago, I was thinking way too much and over analyzing. It was hindering my decision making and my heart (emotions) became super confused with where I was really at. I have a new attitude with clearer visions and plan on focusing my direction with real intentions this time. Not that they weren't real before, I just think there was too much going on and I couldn't come up for enough air to stop and see what the heck was going on in the grander scheme of things.

Love passionately, deeply and without regret.

Sunday, August 8, 2010

It starts in your heart

Lately, I've been playing that game called Tug of war and it's been opening my eyes to understand the predicaments the 2009 and 2010 college graduates have been put in.

I've kept somewhat in touch with a few former students I graduated with who are still very serious about public relations and wanting to get their hands dirty with a job that will pay them well.

I have automatic e-mails sent to me from Indeed.com throwing 100-300+ jobs at me for each area I chose to receive notices from in the following areas: event planning, communication and writing jobs.

There's a 50 percent chance I seem more interested in the communication positions because of the duties that go along with the positions, related to public relations. More often than not, my bachelors degree is one of the "minimum requirements" the applicant needs to have to be considered. Well, I have that!

However, in this economy, you're either going to step it up, or you're going to be 'lazy' and give some effort, but not give it your all even though it feels like you're doing everything you can. Maybe I'm biased. Maybe I'm tired of my wallet floating in the air. Maybe I need more encouragement.

Wait a second.

If someone is going to give me encouragement to go after something, that's great. But, if I'm not completely gungho about an opportunity than why I should even think about anyone encouraging me to go after something? If my eyes don't pop, if I'm not engaged, if I'm not learning, if I don't feel like I'm gaining more opportunity that will lead to doors opening, if I'm not on fire, if I'm not all-in, then I'm not doing it right.

That's what this economy needs! People who are passionate and love their jobs. But the passion begins with me and it begins with you. And once American has that, the economy will get back on its feet! A new fire that brings us back to life. A new reason to start living again and decrease the amount of wallets that are floating in the air. We, GEN-Y, are the new "baby boomers", technically.

Right now, I think we're too busy fighting over stuff that we have little control over. We're each small fish in a really big lake called government and we're eating each other alive. And look where it's gotten us. Every American family has different needs and if we each focused on how we can make our daily lives better and stop fighting over who spends more money on taxes, who pays more of this, who pays more of that, we'd be better off.
The control starts with us. But I don't think we "get" how to get to that point. Why? I think some of us are tired of being smacked around and we need someone to look at us and go "Hey! How's so and so going. You know, that thing you mentioned 5 months ago? How's that whole thing coming along?"

And if that person can't give the other person an answer, they need to make a list, just one, post it somewhere where they'll see it everyday and start what I'd like to call a movement. A movement in their own home.

So, we need to start at home and start thinking with our hearts and our passions. Not our wallets.

Love him or hate him, I read the speech President Obama delivered to the class of 2010. You can ultimately choose to not believe he's serious or not be inspired by him, as a person. But, you can't sit there and tell me that these words aren't true:

"It was 33-year-old Thomas Jefferson who wrote the Declaration of Independence; a 33-year-old Elizabeth Cady Stanton who organized the Seneca falls Convention, the first national women's rights convention; a 26-year-old Martin Luther King Jr. who began his journey to the mountaintop; and a 20-year-old Bill Gates who started one of the most transformative companies on Earth.

All of these Americans faced long odds. All of them faced doubt. Many grew up in times of discord and difficulty. Yet they knew that while America's destiny is never certain, our ability to shape it always is."

If I knew, even three years ago what I know now, I would have done things a little bit differently. My attitude would be different, I would have prepped for today differently.

And it's a new week. I have my list of things I need to do that are important for my own future. And by Saturday, I better have done what I need to do, or at least have the answers I need so I can see what the next steps are. If I don't step it up and do it, no one is going to provide the map for me.

Thursday, August 5, 2010

Allergies?? Say it isn't so

I woke up at about 6:30AM and ended up unloading the dishwasher and fed my cat, came back downstairs and now I'm job hunting.

I don't "have to" be up until about 8AM. I set my alarm for this time because it allows me major leeway to lay in bed for quite a while if I'm really roughin it and didn't get to bed at a proper time the night before. I know I lead a rough life, right?! :)

I have to be at work by about 9:30 today and I think I know why I'm up and not feeling exhausted or coughing like crazy for that matter...which for me has been the story of my life for the past month or so.

I'm 99 percent sure I have a slight allergic reaction to chlorine. How do I know this? I've never had allergies in my life (I've been poked and prodded many times) and for the past year, I've been in the water typically 5 days a week (it's part of my job) and not only has my asthma gotten "worse" (I've lived with it for 20 years), I've become sick more times in the last year than I have in the last 5 years.
Note: I was also a swimmer in high school and though it's been 9 years since I've been in the water this much, the same thing happened to me back then.

There's two things I need to keep doing then to fix my situation, but one will eventually "exhausted" the other.
1) "Claritin clear"; I took a 24-hour pill last night and low and behold, I woke up this morning feeling fantastic.
2) Keep job hunting; becoming sustainable is the biggest key for me.

Pretty self explaintory what I need to do, right??

It's nearing 7:30 and I'm still up, so I might as well get my day going.

Thank you Claritin, for making my life eaiser and turning around how miserable I've been feeling for far, far too long.

Love, Rachel

Wednesday, August 4, 2010

Falling leafs and snow = love

I look forward to fall, every year.

And right about now, I'm wishing another season were here. I'm going to say it and for your own sake, just save the rotten tomatoes for next time. ;)
Here it is: I can't wait for Christmas.

And it [fall] also happens to be that time of the year when I become another year older.

To me, what the fall season brings is a way to clear the mind of anything bad going on. It allows me to be able to see and spend more time with my family than any other time throughout the year. I get to think about the things that matter the most to me. Why? Summer is just too gosh darn busy.

People seem to slow down when September rolls around. The leafs are at the beginning stages of turning colors and even though it seems to happen slowly, it also happens VERY quickly.

My birthday is then right around the corner and the air becomes chilly. I get a feeling of liberation, my lungs fill with a different kind of air, my thought process seems to become more defined.

And then snow comes. Maybe our first snow fall will be in November (mid-October is just too early), not in December.

What do I think of when I think of Christmas?

- Ice fishing
If you know me at all, you'd know how big of a deal ice fishing is to me. It also reminds me of my late Grandpa Fossum and when I get to fish in his ice house, the rest of the world goes away. When I'm there, I'm not thinking about anything else. I'd actually like to get down to my StepDad's hanger and build an ice house this year. Just a small two-seater. I said I wanted to build one the summer before last and it never happened. Gotta make time for these things!

- Decorating the Christmas Tree
I love love love decorating and listening to anything by The Carpenters. My musical taste is not limited to just The Carpenters. I also like The Blenders because these guys have KILLER harmonization!! There are other artists I like and maybe when I repost this blog in November, I'll add more music. It [The Blenders] makes me want to join a barber shop group! Haha! When I think about decorating the tree, "Merry Christmas Darling" comes to mind. The tree doesn't go up until the day after Thanksgiving. That is a household rule under my family's roof. Same with Christmas lights. Heck! I just might go over to my sister and brother-in-law's home to help them decorate!

- Holidazzle in downtown Minneapolis
This year I plan on going even if I have to freeze my tail off!! I tried going last year, but it didn't work out very well. All I need is someone to keep me warm, or perhaps I'll just bring a blanket and go with my girlfriends. Regardless, I'm bringing a thermo of hot chocolate!

- My favorite show, The OC
In the first season there's an episode with Ben McKenzie (Ryan Atwood) and Mischa Barton (Marissa Cooper) at the mall and I think it is the cutest clip of these two at the mall. I love her whole outfit and the shoes are pretty cute as well! This might come as a surprise to some of you, but I don't own a single cd from the soundtrack. I've never found a reason to go out and buy the music when I can just listen to it while I watch the show!!

- A great time of the year to wear red
It's a very powerful color and you're really not supposed to wear it to interviews, weddings, bridal showers, bacherolette parties, funerals, etc., but in this video "A Baby Changes Everything" by Faith Hill, man would I love to have a dress like that!

- Sledding!!!!!
I'm 10 years old all over again when I get the chance to go sledding. It's fun, but I can only handle it for so long since I usually end up talking for most of it. I personally think of it as great bonding time!

- Ice Skating
I haven't been ice skating in *pauses to think* quite a while...any takers??!?

- Lake Marion
Not only do I fish there, but I take my dog for walks on this lake. It's great exercise for her and the view is MUCH better instead of being on the paths.

So sue me. We haven't even made it through mid-August yet and I'm thinking about white snow already. Hey! Tis the season to be jolly and I'm feeling jolly today, so I'm rolling with it. Maybe I'll re-post this one in November. Til then, I'll try to keep the "white talk" under wraps, although it is my blog so I'll write about what I want to write about!

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The light in my room is perfect right now and I feel like I think best when the lighting is just right.

I took my dog for a walk this morning and I thought about how much I miss college. An aquiantence of mine wrote this on her Facebook wall about an hour and I guess it's along the lines of how I feel:

"misses college.... going to class, having a purpose, preparing for an event, the people, the dorms.. even friday office hours."

My first year at MNSU, Mankato (my 5th year of college), I remember the first semester how I got up, went to class, came home, made a delicious lunch, usually ended up watching Dr. Phil and Oprah (I got over these shows quickly and realized I was waisting my time) and then went to the rest of my classes, came home and took a long, long nap.

That was it. Life was simple. I also had a job where I worked a couple of hours here and there throughout the week, but I had it really, really easy.

I am now realizing that I, too, miss college, the people, my professors and learning in the classroom. I didn't take advantage of those years like I could have, but I also have to realize that I don't have the same 'go getter' attitude like I do now. I was afraid to do a lot of things...almost as if I needed approval from someone. Mostly, I think half the time I didn't think I was capable enough.

I don't feel like I'm serving much of a purpose these days. Yeah, I'm teach life-saving skills, but I don't get breaks from it that often. And my job requires a lot of "upbeat" attitude. Hard to do that when I barely get to "step away" from it. When do I get a break? Memorial Day weekend, the day of July 4th, Labor Day weekend, Thanksgiving Day and then the week of/after Christmas.

If I want/need time off, I have to find someone to cover my shift.

Vacations really do not exsist for me. My last vacation was May 2009 and it was my parents graduation present to me. We went to Las Vegas, Arizona and Utah. Saw a lot of Mother Nature and I could actually hear myself think. I haven't been able to do that much recently. Lately, I've been forgetting what day it is and weekends don't exsist for me. By that I mean I could have sworn I just taught a group of students yesterday that I'll be teaching today --it's been a week.

Living paycheck to paycheck isn't fun but it's a paycheck, not unemployement. That puts a smile on my face!

Credit card debt, isn't a problem for me, but I rarely buy myself anything anyway. This is one big stressor that is not clinging on my back and thank goodness for that! I guess right there I have it easier than 99 percent of the people in my neighborhood.

I've become exhausted and I feel like I've lost my purpose but I still keep pushing on. Because that is what I have to do.

Monday, August 2, 2010

Forced progressions

The worst way to nuture an idea/feeling is to move unnaturally through a progression.

My favorite show, The OC, does this in Season 4 in such a way that made me want to puke --and it still does-- yet I was (and still am) so engulfed in this show that I felt like I was a part of the Cohen/Atwood clan.

Mind you, I haven't watched it in a while. I think I've gotten through only the first two discs this year.

The Cohen's are: Peter Gallagher (Sandy), Kelly Rowan (Kirsten) and Adam Brody (Seth).

The Atwood is: Ben McKenzie (Ryan).
Note: He's a teenager adopted into the Cohen family early in Season 1.

McKenzie's character falls in love, very quickly, and too quickly (in my opinion) with Autumn Reese's (Taylor Townsend) character. So quickly that it feels really, really off and the writers of the show, whether it's John Stephens, Mark Fish, J.J. Philbin or Leila Gerstein (these are just a few names from the episodes I'm specifically referring to) I haven't a clue. It doesn't help that in Season 4 there are only 16 episodes and not the normal 24.

Why did Season 4 get shafted? Because Mischa Barton (Marissa Cooper) made a decision --a personal decision on/off set-- during Season 3 that changed everything forever. It's no sercret that Atwood's and Cooper's characters hit it off right away in this show. Not to get too detailed here (trying to keep it PG-13!!) but you can literally feel the sexual tension between these two.

The writers of The OC made a dumb, dumb, dumb decision to force Atwoods character into something that wasn't natural. It didn't help that Townsend's character is highly annoying and extremely pushy to the point where you wanted to strangle the girl's character half the time, up until the point where her mom comes into the picture and then you get why she is the way she is.

Lessons I hope Josh Schwartz (the creator of The OC show) learned:
1. Never cut your budget and force dialogue that shouldn't be forced; your (biggest) fans will strongly dislike it forever and will think twice about getting too into another show because you might just ruin that one too! I'm talking about Gossip Girl --and I never watched an episode because it's supposedly just like The OC, except it takes place in New York where the attitudes are much different.
2. If a characters persona doesn't seem to naturally fit with anothers (or is forced to grow faster than what is unrealistic, even for a reality tv show), don't pair it with an idea that ruins the developement of a main characters prescence in the show. Even if the main character can pull it off, you can still feel how "awkward" it must be for the actor to "accept" what their character has to act out. I did!!
3. If one of your main characters makes a big decision like the one Mischa Barton did, make sure you give your audience (even the characters in the show!!) enough time to go through the denial/acceptance phases. Why?? If you give someone time to adjust to reality --even if it's NOT reality-- you'll eventually benefit from making a smooth (not quick and SUPER sudden) move.

Anywho.

Here's the deal, when you don't nurture something back to health the right way, everything becomes blurry. Discombobulated. Uneasy. Unsure. You lose direction. You can also lose the main reason it felt right in the first place. But if you do it the right way and take it easy and continue to grow within the idea again, carefully, beautiful things can happen.

I'm feeling this with my job search. I'm in the 'fuzzy' era-stage at this point. What does that mean? I feel like I'm grabbing for anything and I kind of am for a few different reasons, but mainly because I need a job where I can be sustainable and live a 'normal' life...whatever that is nowadays. Oh wait, I know.
I have time for myself, family, a relationship (if that ever becomes an option), my friends, I have weekends off to do fun things, and my evenings are mostly free. But I want to use my degree, if at all possible.

In The OC, Atwood and Townsend were "grabbing" for each other because I think their characters came from two completely different perspectives --one was in denial through-out most of Season 4 without even needing to say it (though I think his character does) and the other felt as if they found a light at the end of the tunnel so they sped up to it fast just to prove a point to someone they felt they were obligated to do so with-- and nobody really appreciated the dialogue or how any of it unfolded. Well, there was no reason to "appreciate" the "love" between the characters. I, as a viewer, was never given a reason to do so. I felt empathy for Townsend at one point, but not enough to change my mind.

I can tell you that I'm not looking for empathy because I'm lucky to have the job I have and I'm very thankful for it, but I'm still looking for that "real" job. I don't want to run to the light at the end of the tunnel and make the "wrong" decision though. But what if I do? Well, I guess I just have to have Faith and I gotta Believe.

I have a huge project on my plate right now that just might be the answer to all of my prayers, but I'm not talking about it just yet. The ingredients are still being added to the mixture and the oven is just pre-heating right now. It could be a while before I make any announcements.

My journey continues and I know I'm paddling up the same river millions of other American's are paddling up...I just plan on working my competitors to the core and I'm doing that in my own ways. Three words: Don't give up. A lot of people do and I'm not about ready to become one of those people. I have an amazing support system, so I guess technically, I have more people on my side than I even know and for that, I'm extremely thankful.

What I'm going through isn't a reality show, but it is reality and I'm not about to pull an executive decision like Josh Schwartz did.
- I'm not gonna cut my budget in ways I cannot afford to where there are better ways to slice the pie.
- I'm not going to make puzzle pieces fit if they don't.
- I have to accept what the reality is.

These are the only ways I can currently see myself nurturing my life back to a healthy state of mind, body and soul.

I'm a very determind woman though and I won't back down. But I also say that whatever happens, will happen. Just make sure you give it 100%.

Tuesday, July 27, 2010

Back to school?

It's not about getting another degree to add to my resume.

What it's about?

I have many areas of interest and the economy is probably not going to come around for another couple of years. Also, if you know what is going on with me personally, you might just realize the other angles of why I'm not just toying around with the idea of going back to school. It might just be my only option at one point.

It's no secret that I live at home with my parents. A lot of college graduates are starting to do this because they are not sustainable enough after graduation. Jobs are extremely hard to come by and it puts major stress on new graduates; I've been experiencing stress like never before lately. But I'd like to think that the majority of the time, I'm handling my situation gracefully and I'm doing everything I humanly can to make my own situation better.

I help out around the house with bills, I vaccum, take the dog for walks, keep my stuff clean, do dishes, take out the garbage and sometimes, I even cook dinner!

Financially, I'm on my own. I have my own health insurance, dental, I have a car payment, car insurance, school loans, a cell phone bill and I'm "debt-free" with my credit card. I rarely and I mean, rarely eat out, minus the last date I went out on -it's been a while; hard with my whacky schedule. I'm pretty sure the last place I ate out at was Subway.

OK. So, what would I go back to school for?

I've been told more times than I can count on my hands and toes I have a voice for radio. I've applied for a position with WCCO-AM radio, but have yet to hear from them. I'm going to make a phone call soon to contact them, even though they probably don't want this. I have some radio background and if I were thrown in a studio, with a little practice I'd figure out how to run a show. A click of the mouse here for music, use that "slider key" on the sound board to turn down the music in the studio if someone calls in for a request and hit that record button in the program if I want to record the dialogue between myself and caller. I can visually see it and it's...fun! :)

Marketing: When I'm passionate about something, it's hard to shut me up, but I know when I'm getting a "vibe" and can easily allow the person to be on the merry way in less than five seconds. Honestly, I don't see myself going back to school for this though I'd be interested in minoring in it, but that's probably all. Why? I know enough about marketing to get people interested a product...just depends on what I'm selling!

Theater Production: Sound, lights, action!! Being the person in control in the sound booth is a pretty big deal! I'd rather do this for concerts at a venue with a minimum of 15,000 seats.

Graphic Design: I love designing things and had a BLAST with InDesign when I took it for one of my classes at MNSU, Mankato. Too bad the version I'm looking at costs $1,500. I might seriously consider this as my next degree. My only question is, what school will I apply at for the program and how long is the waiting list?

Psychology/Forensic Science: As much as I love helping solve problems to make people feel better, I'd go insane knowing all the problems people have...or the exact opposite would happen. Whenever I see an article in the newspaper about a kidnapping though (such as Jacob Wetterling like this one or this one) my brain starts to spin in circles and I all of a sudden want to jump into the crime scene and dig up what I can to help solve the mystery.

Once again, if I go back, I have research to do. I see a lot of conversations taking place with a couple people in particular.

My clock is ticking, I have no time to "play around" anymore and this might be the only door I see myself walking through -going back to school- within the next six months. This doesn't mean I've given up on my job search because that is simply NOT an option.

Important note for my readers:
This does not mean I'm turning my back on public relations. In fact, if I can go back and get another degree, I'll have more time to actually act on/create more opportunities. For those of you who know why I made my RRPR handle, I hope to get crackin on that side of the picture as well if I have to open my own door. With the major I'm considering, I would actually only benefit from the classroom, if I'm thinking about everything in the correct format. That is one thing (creating opportunity) I feel like I didn't do enough of the first time around in college; utilize my resources and get my hands filthy-dirty.

Monday, July 26, 2010

Marketing yourself: past vs. present

How did you marketing yourself before Twitter, Facebook, Flicker, MySpace, Blogging, etc.?

Before I had a blog, Facebook, MySpace or even AIM, all I did was talk to people...obviously either over the phone or in person.

We live in a tough, tough market right now. I find I'm having one hell of a time marketing myself! It's frustrating, but who isn't frustrated? We're still in a recession, but staying positive and getting creative is the only way out of this mess.

So...

I want to know what you're doing.

What tools are you using? What apps have helped you? What meetings are you attending? Where do you live? What are you doing now that you weren't doing 1 week ago, 1 month ago, even 1 year ago? You don't have to answer all of this information publicly. If you're ready to continue engaging, lets do it together. I'd love to hear your story.

Contact me on Twitter, RachelRyanPR.

Sunday, July 25, 2010

Summer: more lows than highs

For those of you that know me very well, you know my work schedule isn't "user friendly" . . . at all. I haven't had very many "high" (great times with friends/family) moments this summer because of something I decided was not necessarily more important, but more "needed."

I worked. Way. Too. Much. And it's nothing to brag about. I know this, because I have nothing to show for it.

This summer has been not taken advantage of in the correct way, from my own personal useage. It's nearly three-quarters done and what do I have to show for it?

Almost absolutely nothing.

* A couple of dates with my StepDad that included motorcycle rides; he's my person who I confide in and I'm lucky - no wait- beyond blessed to have him in my life. If I'm off doing something and he calls for whatever reason, I pick up the phone for him.

* A long-lost friend I reconnected with on Facebook, Densie Bachman (Densie Frenzel), married the love of her life July 10 this year. I've seen her twice this summer and only three times this year. I miss friends like her and I need to spend more time with my friends.

* I went over to my sister and brother-in-law's home last Sunday for dinner. I ended up chilling on the couch, had a few margaritas and a couple Pina Colada's with the family. It was the perfect night. We even watched "Family Man" and man, can I relate to that movie or what.
Note: Working and the things I have are not important to me; I value my relationships way more than a paycheck.

That's it. That's all I have for memories this summer. Otherwise, I've been job searching or trying to sneak some "me" time in there. I've worked myself to sickness --literally. This past Thursday I went into the doctor because I could have sworn I had strep throat. The test came back negative, but I was diagnosed with something else.

What I was diagnosed with kept me from going up north to Little Falls this weekend for a family fishing tournament called Blood On The Water. If someone doesn't have Fossum blood in a boat you want to fish in and you're not family, you can't participate in the tourney. We're pretty strict about it, but we have a blast. But because I worked myself to the point of jepardizing my own health, I had to stay home in fear of still being contagious.

So, now what? I'm really, really irritated with myself. I'm so ready for a change. I'm in dire need of one.

One thing I know I'm going to do without question? I'm taking at least one day off every week. My mind-set was "no, taking days off isn't an option. I need as close to 40 hours as I can get." But where has that got me?

I do know at least three jobs I've applied for have rejected my application. One of them was out-of-state and the other was techincally in-state, but probably would have required me to travel a little bit. The other, I don't recall.

You know, the sickest part of it all? I had complete control over it the entire time. Starting today, I'm taking control of my life again.

Friday, July 16, 2010

Building and constructing your brand

I stole this phrase from someone who works in the social media industry, but I can't remember who unfortunately:

"Go for Noah, not the Ark."

I like it. Why? A couple of reasons:

1) It's catchy and anyone I tell this to usually has to have me repeat it. And then they don't get it. When explained, it takes them a while to process it and that's perfectly fine with me because the next time they see me, they're going to remember our conversation had to do with some whacky phrase and they might approach me to ask about it again. Who knows what conversation could spark from there!

2) It's not offensive, it's not meant to be offensive and it gets people thinking in a different way.

I'm also at another turning point in my life. And it has to do with the above phrase.

I follow Russell Herder (@russellherder) on Twitter and saw their tweet about an article they posted on their blog Building Business. They follow a blog called Construction Marketing Ideas and a blog of theirs caught my eye yesterday and I haven't been able to stop thinking about it much in the last 72 hours. In the blog, they layout six ground-rules for bloggers that I believe we should all follow. There are more "rules" out there, but I felt this post was very simple, forward and the guide-lines are so easy, even your Grandma could start her own blog and "get" it. ;)

The rules are so simple, the blog will probably having you say (out loud), "well, duh?!" Oh really? Well, if that is your reaction, take a look at how you've built your brand (blog).

I want to talk about the elephant in the room now: my blog does NOT, I repeat...my blog DOES NOT follow these rules and I've been thinking about the material I've posted. I could start over with a new blog. In fact, Arik Hanson (@ArikHanson) tweeted a few days ago this question: "if you could rename your blog right now, what would you title it?" I answered him within 5 minutes. If you're curious enough, ask me what I came up with. He liked the new title however, I don't know that I want to abandoned my baby: Spring To Anything.

In due time, I want to act on a simple solution of how I'm going to write about what intrigues my my own interests and obviously keep my audience in mind for the future, whether it be with this blog, or a new one, only time will tell. My gut is telling me to not build another blog. Why? Well, I'll save that for another blog post. ;)

Stay tuned folks!

Wednesday, July 14, 2010

Sevans Strategy - I'm ready for you...if you're ready for me :)

When I was a little girl, I dreamed of being in the spotlight, on stage and in front of a crowd. Perfect example?

My Mom's side of the family has seven grandchildren and when the generations were able to come together all at once, we had Grandchildren's Week. Grandma put everything together and we had crazy, fun events: garbage dinners followed by a volleyball match on the beach to a day at Valleyfair, wolf howling and something to do with a secret menu --we literally picked something from the menu and you never knew what you were going to get. Example: a "horse stick" could have been a fork.
When I was as young as 4 years old I believe, we put on a talent show where our families had to 'buy' tickets to come see our show. The stage was on my grandparents porch facing The Lake of The Woods lake. I wish I had a picture for a visual.
The older girls, my sister Leah and cousin Sarah, chose a song and I never recall my two older cousins, David and Patrick ever joining us as it just wasn't their thing. We did this every year until I rememeber begging two of my cousins, Suzie and Emily to do one last show with me when I was 13. They are both younger than me. Leah and their older sister, Sarah helped us choregraph our dance to "Anytime You Need A Friend" by Mariah Carey.

I was very sad the last time we stepped onstage to do this peformance.

Well, I had my stage when I younger and I enjoyed my time when I could. I knew when I grew up, I wanted to be doing something fun for other people. Helping to better the community, meet the people whose lives I could help impact along the way and learn about other individuals' backgrounds.

One of those fun things I wanted to do? I wanted to be a singer. I told myself at the age of 10 that that is what I would do. So I joined choir, wrote songs, played the flute, bought myself a guitar, etc.

I'm still a singer, but I've never signed a record deal. I have however, been asked to a sign a song-writers recording contract through a contest I could have won, but felt it was fishy at the time (I was 15), so I never sealed the deal.

I then went onto college and finally chose Mass Communications as my major. Why not stick with the whole "mass audience" idea? I mean, that is what I enjoy...and I know I'm great with a stage and microphone (metaphorically speaking or not) when I've done my research.

I saw a tweet last week from @PRSarahEvans to send an e-mail to Sevans Strategy explaining two reasons why I'm a rockstar. Anyone could do this.

I had to be at work in less than 20 minutes...that meant out the door in five minutes, so I wrote quick five-sentence e-mail.

I now have an interview with the team of Sevans Strategy on Friday, July 16. It's been a while since I've been this excited, calm, yet entirely anxious.

Why? I've been following Sarah Evans now for 1.5 years on Twitter. I'm a huge fan of hers. I read her blogs, I watch her interviews she posts and I've watched her interview with Tim Jahn recorded back in January 2010. Her platform hits it on the head for me in what I want to do with my career.
Her new media consultancy, her platform, what she's created, what she stands for as a business woman, what she does daily and where she's looking to takes Sevans Strategy (at least from what I understand), including the newest "hippest" ways in social media; her visions are what I've found my own visions to be within the last year.
And my time to shine is just around the bend. I don't know who I'm up against. Quite frankly, I don't want to know because if this is truly meant to be, it's going to happen. I'm on fire.

I'm willing to pick my life up and move to Elgin, Ill., for this part-time fall internship. It's only 8 hours away from family. Not bad if you ask me. I've also done my research and if needed, I could ask to transfer to locations for my job to a site only 20 minutes North of Elgin, to continue working with the company I work for, so if at the end of the internship, I have a safety net if something doesn't evolve with or from Sevans Strategy.

As Sarah would say, "simple goals" and I'm adding "with a gigantic platform" to the phrase. I am SO not british, but I am on bloody hinges and ready for a whole new experience. I'm hungry, thirsty and this is a once in a lifetime experience.