"Go for Noah, not the Ark." - unknown
Be the voice you want your public to hear first.
There is a blue print for every crisis that could surface in any business setting. What it takes to perfect it is practice! There are simple steps to take that may seem time-consuming however when a problem is surfacing, it is all about getting the facts to those who need it. This needs to take place quickly and the information needs to be easily accessible for the affected audience.
1. Get ahead of the crowd and get your facts to the public before further damage can be made by other mediums.
2. If you are unsure if your source and information is a fact, write: “according to _____.”
3. Take the blame and hit for the situation by accepting something went wrong.
4. Two different responses to a medium that you should understand:
“I don’t know” –this could mean you’re waiting for confirmation regards facts you’re not 100 percent on.
“No comment” –this could mean you have information, but you’re holding back and that’s not necessarily good.
5. Whatever the situation may be you are dealing with, as a mediator, it is your job to work with your client to prove how they are going to make a positive change.
Two great examples of crisis communication situations that were handled with confidence and compassion:
1. Tylenol’s recall - October 5, 1982
2. Odwalla’s recall - Novemeber 1, 1996
Thursday, March 4, 2010
Wednesday, March 3, 2010
I'm an expert on being a student, not on life
Thank you for following me, reading my blogs, commenting, caring, supporting and being a great mentor --big or small!
In a sense with Twitter, I'm 'starting over' with my new handle @RachelRyanPR. I'm not deserting "ryanr09" but I am at that point where I want to bring to life and raise awareness of topics, newsworthy stories (what intrigues me as a person) and present that to you. I'll be doing this with local, statewide, national or international news. I'll most likely keep it as local and statewide for now. I might go national* a couple times in 2010.
I'm doing exactly (and hopefully for the most part) what my new twitter handle represents: public relations. But it's on my personable and intrigued terms.
I won't be tweeting much right away with @RachelRyanPR for these reasons:
1) I'm buying a new camera with my taxes, but have yet to physically see the cash. The purchasing will hopefully happen between March 6-14, 2010.
2) My internship and work take up quite a bit of my time, but once April 2010 hits, I'll be more active.
3) City council meetings only happen once a month. #justsayin :)
I do want to keep it fun though! And to do this, I'm taking more vacations* this year and I'll be video blogging those because this is something I really enjoy doing!
I'm also starting my own website, which has yet to even get put together, but I have my own domain now! When those details are more in place, I'll inform you!
Once again, thank you for believing in me because I surely believe in you. You've intrigued me through your insights. There's a reason I follow you too!
"In this needle and haystack life...we are once in life time" -@Switchfoot
Delightfully,
Rachel
In a sense with Twitter, I'm 'starting over' with my new handle @RachelRyanPR. I'm not deserting "ryanr09" but I am at that point where I want to bring to life and raise awareness of topics, newsworthy stories (what intrigues me as a person) and present that to you. I'll be doing this with local, statewide, national or international news. I'll most likely keep it as local and statewide for now. I might go national* a couple times in 2010.
I'm doing exactly (and hopefully for the most part) what my new twitter handle represents: public relations. But it's on my personable and intrigued terms.
I won't be tweeting much right away with @RachelRyanPR for these reasons:
1) I'm buying a new camera with my taxes, but have yet to physically see the cash. The purchasing will hopefully happen between March 6-14, 2010.
2) My internship and work take up quite a bit of my time, but once April 2010 hits, I'll be more active.
3) City council meetings only happen once a month. #justsayin :)
I do want to keep it fun though! And to do this, I'm taking more vacations* this year and I'll be video blogging those because this is something I really enjoy doing!
I'm also starting my own website, which has yet to even get put together, but I have my own domain now! When those details are more in place, I'll inform you!
Once again, thank you for believing in me because I surely believe in you. You've intrigued me through your insights. There's a reason I follow you too!
"In this needle and haystack life...we are once in life time" -@Switchfoot
Delightfully,
Rachel
Subscribe to:
Posts (Atom)